reach
A2CEFR level
15/100Rarity: common
TechnicalRegister
The total number of distinct people exposed to a piece of content or a campaign.
We prioritised reach over frequency for the launch to maximise the number of new eyeballs.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
Get words like reach on your lock screen, a few a day, with review that makes them stick.
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