premiumisation
C1CEFR level
65/100Rarity: rare
TechnicalRegister
The strategy of moving a brand or category towards higher-priced, higher-margin offerings.
Premiumisation let the distiller grow revenue even as total volumes flattened.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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