Words / P / Business

personalisation

noun/ˌpɜːsənəlaɪˈzeɪʃən/

B1CEFR level
35/100Rarity: fairly common
TechnicalRegister

The tailoring of content, offers or experiences to an individual's characteristics or behaviour.

Dynamic personalisation of the homepage surfaced products aligned to each visitor's browsing history.

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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