pay-per-click
B1CEFR level
40/100Rarity: uncommon
TechnicalRegister
An advertising model in which the advertiser pays only when someone clicks the ad.
We ran a pay-per-click campaign on the launch keywords to buy visibility while our SEO caught up.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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