Words / R / Business

roll out a campaign

phrase

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

To launch a coordinated marketing effort, often in planned stages across markets.

We'll roll out the campaign in the UK first, then extend it across Europe once we've read the numbers.

Similar: launch a campaign

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing