Words / S / Business

sentiment

noun/ˈsɛntɪmənt/

B1CEFR level
20/100Rarity: fairly common
TechnicalRegister

The attitude or emotional tone consumers express towards a brand, often measured from text.

Sentiment turned sharply negative within hours of the botched product announcement.

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing