land-and-expand
C1CEFR level
75/100Rarity: rare
TechnicalRegister
Business noun
A strategy of winning a small initial deal and then growing the account through follow-on purchases.
We priced the pilot aggressively because the whole play here is land-and-expand.
Business phrase
A growth strategy of winning a small initial deal, then broadening usage within the same account.
Our land-and-expand motion starts with one team and grows to the whole enterprise over eighteen months.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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