Words / C / Business

content marketing

noun

B2CEFR level
55/100Rarity: uncommon
TechnicalRegister

The practice of attracting customers by creating and sharing valuable, relevant content.

Our content marketing now drives more qualified leads than paid search at a fraction of the cost.

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing