Words / C / Business

covetable

adjective/ˈkʌvɪtəbəl/

C1CEFR level
65/100Rarity: rare
TechnicalRegister

So desirable that people long to own it.

Artificial scarcity turned an ordinary trainer into the most covetable object of the season.

Similar: desirable, sought-after, enviable

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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