customer lifetime value
B1CEFR level
40/100Rarity: uncommon
TechnicalRegister
The total revenue a business can expect from a single customer over the whole relationship.
A healthy business keeps lifetime value at roughly three times the acquisition cost.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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