earned media
B2CEFR level
60/100Rarity: rare
TechnicalRegister
Publicity gained through unpaid coverage such as press mentions, reviews and word of mouth.
The product recall generated a wave of negative earned media that no ad budget could offset.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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