funnel
A2CEFR level
20/100Rarity: fairly common
TechnicalRegister
A model of the stages a prospect passes through from awareness to eventual purchase.
Mapping the funnel exposed a severe drop-off between free trial and paid conversion.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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