click-through rate
B1CEFR level
45/100Rarity: uncommon
TechnicalRegister
The proportion of people who click a link out of those who saw it.
A two per cent click-through rate is respectable for a cold email campaign in this sector.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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