Words / C / Business

clickbait

noun/ˈklɪkbeɪt/

B1CEFR level
15/100Rarity: common
TechnicalRegister

Sensational online content designed chiefly to attract clicks rather than to inform.

The headline was pure clickbait, and the bounce rate showed readers felt cheated.

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing