call to action
B1CEFR level
30/100Rarity: fairly common
TechnicalRegister
A prompt instructing the audience to take a specific next step.
The email performed poorly because the call to action was buried below three paragraphs of preamble.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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