brand equity
C1CEFR level
60/100Rarity: rare
TechnicalRegister
The commercial value a brand adds to a product beyond its functional attributes, arising from customer awareness, perception and loyalty.
Years of consistent messaging have built enough brand equity that we can charge a premium over generic competitors.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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