Words / T / Business

thought leadership

noun/θɔːt ˈliːdəʃɪp/

B2CEFR level
55/100Rarity: uncommon
TechnicalRegister

Building brand authority by publishing genuinely useful expertise rather than a sales pitch.

Our thought leadership pieces open doors that a cold call never could.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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