Words / T / Business

talking point

noun/ˈtɔːkɪŋ pɔɪnt/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

A prepared item of argument circulated to keep messaging consistent.

Before the interview round, the PR team issued three talking points and warned executives not to stray from them.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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