surround sound marketing
C2CEFR level
90/100Rarity: very rare
TechnicalRegister
Saturating a target's channels so a message reaches them from many directions at once.
For the launch we ran surround sound marketing: podcast, professional feeds, email, and events all hitting the same buyers in one week.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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