top-of-mind
B1CEFR level
30/100Rarity: fairly common
TechnicalRegister
First to be recalled when a customer thinks of the category.
Sustained advertising keeps us top-of-mind, so we're the default answer, not an also-ran.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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