recency planning
C1CEFR level
60/100Rarity: rare
TechnicalRegister
Scheduling media to reach buyers close to their moment of purchase rather than in concentrated bursts.
We shifted to recency planning, running lighter but continuously, so we're present whenever the craving hits.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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