rebrand
A2CEFR level
25/100Rarity: fairly common
TechnicalRegister
To overhaul a brand's identity, name, or image to change how it is perceived.
They rebranded to shed the discount reputation, but the stores still felt cut-price.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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