reactance
C2CEFR level
78/100Rarity: rare
TechnicalRegister
The impulse to resist persuasion felt as a threat to one's freedom of choice.
Heavy-handed 'buy now' messaging triggered reactance, and many shoppers abandoned the cart out of sheer contrariness.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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