Words / R / Business

reputational

adjective/ˌrepjʊˈteɪʃənl/

B2CEFR level
30/100Rarity: fairly common
TechnicalRegister

Relating to the standing or good name of a person or organisation.

The board treated the influencer's arrest as a reputational risk and quietly let the sponsorship lapse.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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