share of voice
C1CEFR level
75/100Rarity: rare
TechnicalRegister
A brand's portion of total category advertising or conversation relative to rivals.
Our share of voice slipped below our share of market, so the pipeline is about to soften.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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