Words / C / Business

crowdsourcing

noun/ˈkraʊdsɔːsɪŋ/

B1CEFR level
25/100Rarity: fairly common
TechnicalRegister

The obtaining of ideas or content from a large group, typically online.

Rather than hire an agency, they tried crowdsourcing the slogan, offering a prize for the best public submission.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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