Words / D / Business

damage control

noun/ˈdæmɪdʒ kənˌtrəʊl/

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

Action taken to limit the harm caused by a scandal or blunder.

The tone-deaf tweet forced a weekend of damage control, from public apologies to hastily pulled billboards.

Similar: damage limitation

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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