creative wear-out
C2CEFR level
90/100Rarity: very rare
TechnicalRegister
The decline in an advertisement's effectiveness once audiences have seen it too many times.
Response rates are cratering, classic creative wear-out; we need fresh executions in rotation by month's end.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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