consideration set
C1CEFR level
78/100Rarity: rare
TechnicalRegister
The small group of brands a buyer actively weighs before purchasing.
We don't need to be everyone's favorite; we need to be in the consideration set when the trigger hits.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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