Words / U / Business

unique selling point

noun

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

The single feature or benefit that sets a product apart from its competitors.

Same-day delivery is our unique selling point, so it should lead every ad rather than hide in the footer.

Similar: USP, differentiator

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing