top of funnel
B2CEFR level
60/100Rarity: rare
TechnicalRegister
The awareness stage of the customer journey, aimed at reaching a broad audience.
This blog series is top of funnel, so we measure it on reach rather than sign-ups.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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