Words / T / Business

touchstone

noun/ˈtʌtʃstəʊn/

C1CEFR level
60/100Rarity: rare
TechnicalRegister

A standard or benchmark against which the quality or authenticity of something is judged.

The founder's original manifesto remained the touchstone every campaign was measured against.

Similar: benchmark, criterion, yardstick

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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