newsjacking
C2CEFR level
88/100Rarity: very rare
TechnicalRegister
The practice of inserting a brand into a breaking news story to gain attention.
The airline's cheeky newsjacking of the eclipse, offering 'best seats in the sky', earned more coverage than a month of ads.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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