Words / O / Business

optics

noun/ˈɒptɪks/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

The way a situation appears to the public, regardless of its substance.

Laying off staff while the CEO bought a jet was a disaster of optics, whatever the balance sheet said.

Similar: perception

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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