mental availability
C2CEFR level
80/100Rarity: very rare
TechnicalRegister
How readily a brand is recalled across the full range of situations where a purchase might arise.
Broad, consistent advertising builds the mental availability that gets us into the shortlist before anyone opens a browser.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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