media mix modeling
C2CEFR level
85/100Rarity: very rare
TechnicalRegister
A statistical method that estimates each channel's contribution to sales from aggregate historical data.
Media mix modeling told us we'd been overfunding search and starving out-of-home for years.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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