lookalike audience
B2CEFR level
68/100Rarity: rare
TechnicalRegister
A targetable group built to resemble a brand's existing high-value customers.
We seeded a lookalike audience off our top spenders and the acquisition cost dropped by a third.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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