Words / M / Business

market segmentation

noun

B2CEFR level
50/100Rarity: uncommon
TechnicalRegister

The practice of dividing a broad market into distinct groups with shared needs or characteristics.

Our market segmentation splits the base by industry, company size and buying maturity.

Similar: segmentation

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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