Words / L / Business

lead generation

noun

B1CEFR level
40/100Rarity: uncommon
TechnicalRegister

The process of attracting and capturing interest from potential customers.

The webinar was our best lead generation channel last quarter, delivering four hundred sign-ups.

Similar: lead gen, demand generation

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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