Words / I / Business

interstitial

noun/ˌɪntəˈstɪʃəl/

C1CEFR level
60/100Rarity: rare
TechnicalRegister

A full-screen advert displayed at a natural transition point in an app or website.

The intrusive interstitial boosted impressions but spiked the app's uninstall rate.

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing