marketing funnel
B1CEFR level
40/100Rarity: uncommon
TechnicalRegister
The model of the customer journey from initial awareness through to purchase and beyond.
Most leads drop out in the middle of the funnel, so that's where we should focus nurturing.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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