Words / I / Business

ingredient branding

noun

C1CEFR level
65/100Rarity: rare
TechnicalRegister

Marketing a component brand inside a finished product so its reputation lifts the host.

Ingredient branding is why they stamp the fabric logo on the jacket: the textile carries more trust than the coat maker.

Similar: component branding

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing & brand