house of brands
C1CEFR level
70/100Rarity: rare
TechnicalRegister
A portfolio strategy in which distinct consumer brands operate with little visible tie to the parent.
They run a house of brands, so most shoppers have no idea the same company makes the ketchup and the shampoo.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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