halo effect
B1CEFR level
45/100Rarity: uncommon
TechnicalRegister
The tendency for one strong positive impression to color judgment of everything else about a brand.
The flagship's reputation created a halo effect that lifted the entire range.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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