Words / C / Business

contraction

noun/kənˈtrækʃn/

B1CEFR level
25/100Rarity: fairly common
TechnicalRegister

A reduction in an existing customer's spend through downgrades or fewer seats, short of full churn.

It wasn't churn exactly, but seat contraction across the base cost us four points of retention.

Similar: downsell, downgrade

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales