brand dilution
B2CEFR level
55/100Rarity: uncommon
TechnicalRegister
The weakening of a brand's meaning or premium when it stretches into too many products or downmarket moves.
Licensing the logo onto budget luggage was pure brand dilution; it cost us the aspirational edge overnight.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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