category entry point
C2CEFR level
85/100Rarity: very rare
TechnicalRegister
A cue, need, or moment a buyer associates with a category and uses to summon candidate brands.
'Something quick before the gym' is a category entry point we own, so we skew our creative to those weekday mornings.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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