ambush marketing
C1CEFR level
65/100Rarity: rare
TechnicalRegister
The practice of associating a brand with an event without paying to be an official sponsor.
By handing out branded caps outside the stadium, the rival pulled off a textbook piece of ambush marketing.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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