Words / W / Business

white space

noun

B2CEFR level
55/100Rarity: uncommon
TechnicalRegister

An unserved gap in a market where no competitor is yet established.

There is real white space in mid-market pricing that nobody has bothered to fill.

Similar: untapped market

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy