Words / U / Business

upstart

noun/ˈʌpstɑːt/

B2CEFR level
55/100Rarity: uncommon
TechnicalRegister

A new and aggressive company challenging established players.

The incumbents were slow to see the threat from an upstart that undercut them online.

Similar: challenger, insurgent

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy